Designing and producing sports clothing began on a large scale in the later 1800s with garments made for particular activities like horseback riding and yachting. However, people wore sportswear for casual wear almost from the beginning. Gradually, such clothing was made for particular team sports and for various similar activities such as outdoor wear that is suitable for hiking, hunting and other outdoor sport activities. Today, sports clothing is a popular fashion style worn by many for casual wear. In fact, sportswear carries a giant percentage of the overall fashion industry.
Sportswear is widely advertised on television and radio as well as in newspapers and magazines. In special catalogs by designers and retail stores feature sports clothing and accessories. Online, stores advertise such clothes on related websites and with advertisements targeting individuals who are prospective customers since they show an interest in sports and activewear. Online stores such as Tactical Wear Online can advertise the store presence and individual garments like Under Armour with advertisements that are strategically placed on the web for those seeking first-layer sportswear for purchase on the internet. Because a majority of the people in today's Western culture make sport activities so much a part of their lives and people love the comfortable clothes for casual wear, sales of sport clothing continues through years when society is facing tough economic down-turns. Since the popularity of sports clothing is consistently strong, the future of the sportswear industry should remain strong.